- Client
- Trojan Access Ltd
- Website
- trojanaccessscaffolding.co.uk
- Sector
- Scaffolding / Construction Access
- Technology
- SvelteKit (Bespoke Build)
- Services Delivered
- Web Design, Development, Videography, Branding, Content Strategy, Copywriting, UX Architecture
- Coverage
- Nationwide (Commercial) | West Midlands (Domestic)
Project Overview
Trojan Access Scaffolding is one of the UK's most respected scaffolding contractors, trusted by the country's top five residential housebuilders and operating on commercial sites nationwide since 2012. They also serve the domestic and small works market across the West Midlands, handling everything from chimney access to emergency scaffold hire for homeowners, builders, and tradespeople.
With two very different customer audiences — large-scale commercial clients and domestic homeowners — Trojan needed a website that could serve both without compromising the experience for either.
The Challenge
Trojan Access came to us with a clear sense of who they are as a business: modern, professional, no-nonsense, results-driven. They needed a website that reflected this character — bold and direct, not cluttered or corporate. But the real complexity lay in their dual-audience model.
A commercial developer looking for a scaffold partner on a 200-house residential development has very different needs, questions, and priorities compared to a homeowner who needs chimney access for a roof repair. Serving both audiences well, without confusing either, required a genuinely considered approach to site architecture and user experience.
The challenge was not just design — it was architecture. How do you give two very different audiences their own tailored experience within a single, cohesive brand?
How We Got There
Bespoke SvelteKit Build
We built the Trojan Access website on SvelteKit, delivering a fast, modern platform with excellent Core Web Vitals performance. The bespoke build gave us complete control over the dual-division architecture — something that would be difficult or impossible to achieve cleanly within a standard CMS framework. The result is a site that feels seamless to users while actually running two distinct sub-sites under one roof.
Dual-Division Architecture
The centrepiece of the project was the "which kind of customer are you" decision point on the homepage. From here, visitors self-select into one of two distinct journeys:
- Commercial and Industrial — a dedicated section with its own navigation, branding tone, and service pages tailored to the needs of construction companies, developers, and facility managers. Services covered include industrial scaffolding, internal scaffolding, large-scale and multi-phase sites, maintenance and refurbishment, new build scaffolding for developers, retail and office projects, technical scaffolding, and temporary roofing.
- Domestic and Small Works — a separate section with its own navigation and service pages aimed at homeowners, landlords, builders, and tradespeople. Services include chimney and gutter access, conservatory and extension scaffolding, emergency scaffolding, internal stair scaffolding, loft and roof scaffolding, short-term hire, temporary roof cover, and trade-ready packages for builders and roofers.
Each division has its own full service architecture, its own about page, its own contact section, and its own navigation — functioning as a self-contained experience while sharing the overarching Trojan brand identity.
Brand-Led Design
Trojan Access is not a company that sells softly. The design reflects this: bold typography, high-contrast visuals, and a confident, direct tone throughout. Every design decision was made with the Trojan brand character in mind — modern and assured, without the clutter or compromise that can creep into websites trying to speak to too many audiences at once.
The hero video on the homepage — shot and produced by Digital Sizzle — immediately establishes the scale and professionalism of Trojan's operations, making an instant impression on both commercial procurement managers and domestic customers.
Videography
Digital Sizzle produced the videography for the Trojan Access website, capturing the company's on-site operations to create a compelling hero video for the homepage. For a scaffolding contractor, showing the work in action is far more powerful than describing it — the video communicates scale, safety standards, and operational capability in seconds, building trust before a visitor has read a single word.
Accreditations and Trust
Trojan Access holds a strong portfolio of industry accreditations, and the site presents these prominently to build immediate credibility with commercial buyers and domestic customers alike. Accreditations include Construction Line, CHAS, SMAS, NASC membership, and approval as a Dudley Council supplier — all displayed clearly to reinforce Trojan's standing as a trusted, compliant contractor.
Legal Compliance
The Trojan Access website is fully legally compliant, featuring:
- A comprehensive Privacy Policy and Cookie Policy in line with UK GDPR requirements.
- Full company details published in the footer — registered company name, company number, VAT number, CIS Gross Status, and registered office address — meeting Companies Act disclosure requirements.
- Cookie consent handling and data collection practices built to current UK regulatory standards.
Notable Features
Homepage hero video produced by Digital Sizzle, immediately communicating Trojan's scale and professionalism.
Dual-division site architecture — Commercial and Domestic sections each with independent navigation, services, and content.
Eight commercial service pages covering the full spectrum of Trojan's large-scale offering — from industrial scaffolding to temporary roofing.
Eight domestic service pages covering every residential and small works scenario — including emergency scaffolding with rapid-response positioning.
Scrolling accreditation carousel prominently displaying Construction Line, CHAS, SMAS, NASC, and Dudley Council approvals.
Bold, brand-led design that reflects Trojan's no-nonsense character — direct, confident, and professional.
SvelteKit-powered performance for fast load times and strong Core Web Vitals scores on all devices.
Full mobile-responsive design, critical for homeowners browsing on phones as well as developers reviewing on desktop.
Multi-platform social integration across Facebook, Instagram, and LinkedIn.
Accessible skip-to-content navigation and semantic HTML structure supporting WCAG accessibility standards.
Full legal compliance including company registration details, Privacy Policy, and Cookie Policy.
FAQs
How does the Trojan Access website serve both commercial and domestic customers?
The homepage has a "which kind of customer are you" decision point, splitting visitors into a Commercial and Industrial section or a Domestic and Small Works section — each with its own navigation, services, and content, sharing one overarching brand.
What technology was used to build the Trojan Access Scaffolding website?
The site is a bespoke SvelteKit build, chosen for its speed and Core Web Vitals performance, and to give full control over the dual-division architecture that a standard CMS could not achieve cleanly.
Did Digital Sizzle produce the video content on the site?
Yes. Digital Sizzle shot and produced the homepage hero video on-site at Trojan Access, capturing real operations to establish scale and professionalism for both commercial and domestic visitors.
Is the Trojan Access website legally compliant?
Yes. It includes a full Privacy Policy and Cookie Policy in line with UK GDPR, plus company registration details, VAT number, and CIS Gross Status published in the footer per Companies Act requirements.
Two audiences. Two journeys. One cohesive brand. Trojan Access now has a digital presence that matches the ambition and professionalism of the company it represents.
